Vanessa Bryant, the widow of the late basketball great Kobe Bryant and mother of their 13 year old daughter Gianna, had designed a shoe called the MAMBACITA. This is a reference to a nickname for daughter Gianna who also went by Gigi, and made the decision to not sell the shoes and did not re-sign the contract with Nike. However, without consent, Nike decided to sell the shoe, leaving Bryant confused as to why. Vanessa shared to her Instagram:
Vanessa Bryant’s plan for all of the proceeds was to go to the Mamba & Mambacita Sports Foundation, which was created in memory of Kobe and Gianna.