Samsung Introduces New Vertical TV With Millennials In Mind

Bangkok, Thailand – November 10, 2015: Exterior view of a Samsung shop in the Siam Square area of Bangkok, Thailand. People walk around the area. The picture is taken from the walkway of sky train station.

Samsung’s newest groundbreaking design is turning heads… literally! The future of television is here with the Sero, a 43-inch TV with an integrated minimalist stand that pivots between horizontal and vertical orientations.

Nowadays, most of us consume media on the go and most mobile tech is vertical, so the Sero was designed with the intention to encourage younger generations to project things from their smartphones onto the TV, essential making it a giant cell phone. But, for those of us who prefer to watch their shows the old fashioned way, you can keep the screen in its horizontal position.

This TV is also equipped with 4.1-channel, 60W speakers, and Samsung’s Bixby voice assistant. It is also worth noting that the Sero can also serve as a huge digital photo frame or a music visualizer.

The product is still lingering in its conceptual stages and Samsung plans to closely monitor consumer feedback once it is on the market. The Sero is set to go on sale at the end of May for around $1,600 in Samsung’s home market of South Korea.