Actor and producer Michael B. Jordan is teaming with Chad Easterling to create a cultural marketing agency 160over90 via their Obsidianworks label. Jordan said on The Hollywood Reporter “Our goal is to bridge the gap between clients and culture. We will look to elevate new voices and fresh perspectives in everything we do. 160over90 was the perfect partner to help further our commitment to a new era of storytelling that opens the door for more inclusive, authentic stories and campaigns.”
Easterling, is a longtime marketing executive with Nike and the Jordan Brand. According to the report, the duo has been building their Obsidianworks client roster since 2018. Jordan and Easterling’s team at Obsidianworks, has worked with powerhouse brands such as Coach, Amazon, and the Academy of Motion Picture Arts and Sciences. Click Here To Read More.