Sports apparel company PUMA announced they teamed up with hip hop artist J. Cole. The partnership was announced Thursday and is a will be a multiyear agreement between the two.
The Dreamville founder will help with the creation of products and marketing campaigns. He will also provide cultural guidance for PUMA.
PUMA’s global director of brand marketing told Billboard.com that they are excited to work with J. Cole but not just the artist, the athlete as well.
Along with the partnership announcement PUMA is releasing a new basketball style sneaker called the Sky Dreamer. They actually look pretty dope!
The new kicks will run you $130.00 and are a better version of the 80’s retro Sky Dreamers.
Here is the new PUMA visual with J. Cole dunking!