The self proclaimed “King of R&B” Jacquees, has gotten a lot of backlash over the statement in the last few months. Everyone from his fans to his peers had something to say about it, many believing it to be disrespectful to greats like Keith Sweat, Babyface, and Usher.
With the media frenzy surrounding the artist and his statement one has to wonder, where did all this start? Well I’ll tell you, it was right here in the WDKX studio, that’s where!
Backtrack to the Step Jam 2018. Jazzy T had an interview with Jacquees, who was set to perform in the show the following day. When Jazzy asked about the group, Bluff City, his friends and backup singers, Jacquees responded with,
“…you know lately I’ve just been thinking like, ‘Man it ain’t no R&B groups’, feel me? And I’m like, I’m the king of R&B right now. So let me try something right quick, ‘cause I feel like I could make a move right now. So I was just feeling confident in myself, you know, like I should, and I just wanted to bring my boys with me, feel me?…”
Now, Jazzy T heard the proclamation first, but Andre Marcel of Memory Lane added fuel to the fire. He went on to say, “He’s not the ‘King of R&B’, but maybe for this generation,” and Jacquees ran with it!
He ran so far, The New Yorker actually picked up the story. The magazine reported:
“In fact, the declaration—which is essentially part of his brand now, right down to the merch with the phrase emblazoned on it that was on sale in the lobby—was met with affirmative cheers every time that Jacquees or his d.j. shouted it.”
“King of R&B for this Generation” merch!?!? Whoa. We need our cut of the profits, Jacquees.