Balenciaga has released their 2020 winter catalogue and Cardi B will be font and center.
The high fashion brand usually keeps a low profile with its model choices, but they decided to flip the script for winter 2020.
Cardi posted some of the first photos on her Instagram with a caption that read:
“Ya looking at the face of a Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but Paris! Wish I was there to see it in person!”
The label hasn’t partnered up with a celebrity since they tried it back in 2018 when they took a paparazzi approach and gathered tabloid-esque photos of models like Stella Tennant ducking out of its Paris boutique, shielding their faces with their bags.