Rock The Bells — LL Cool J Teams Up With Atlanta Designer To Create A New Luxury Lifestyle Collection

December 10, 2020

LL Cool J’s new apparel collection has hit the shelves, just in time for the holidays.

Rock the Bells, named after his 1985 smash hit is trying to bridge the gap — binging the Cuban link chain in the latest release, collaborating with Atlanta based designer Alexander John, entitled: The Chain Collection.

John released a statement to the press that read:

The Chain Collection is designed to bring a spotlight back to where streetwear all began. Spray cans dripped and draped in Cuban links serve as a visual for luxury lifestyle while also paying homage to graffiti art deriving from hip hop culture. This collection offers today’s streetwear enthusiasts an opportunity to support a collection designed with meaning and purpose. This is a Black story, this is a true story, this is the culture…we Rock The Bells.”

Source:
TheRoot