LL Cool J’s new apparel collection has hit the shelves, just in time for the holidays.
Rock the Bells, named after his 1985 smash hit is trying to bridge the gap — binging the Cuban link chain in the latest release, collaborating with Atlanta based designer Alexander John, entitled: The Chain Collection.
John released a statement to the press that read:
The Chain Collection is designed to bring a spotlight back to where streetwear all began. Spray cans dripped and draped in Cuban links serve as a visual for luxury lifestyle while also paying homage to graffiti art deriving from hip hop culture. This collection offers today’s streetwear enthusiasts an opportunity to support a collection designed with meaning and purpose. This is a Black story, this is a true story, this is the culture…we Rock The Bells.”