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WDKX.com » Blog » Beyonce To Release New Fragrance 'RISE' In 2014
Dec 24th 2013 7:23 am
Beyonce To Release New Fragrance 'RISE' In 2014

*Unlike her new album, Beyonce's new fragrance won't be sprung upon the masses without warning.

The singer has announced that her new orchid-based perfume RISE will launch in February, reports WWD. Bey hopes the scent will be empowering to everyone who wears it, saying: "The spirit of RISE encourages women to be all that we are."

Marsha Brooks, Vice President of Global Marketing at Coty Beauty, elaborated to WWD: "The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful. She has done a lot of fruity florals. She's done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results."

Beyonce teamed with Loc Dong, a perfumer at International Flavors & Fragrances (IFF) for her new fragrance, which comes in three sizes and is presented in a gold bottle designed by Ken Hirst.

The scent has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet, middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac, and is rounded out with Autumn Woods Accord, Cashmere Musk and Vetiver Extract.