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Video has popped up on social media websites recently of the "knockout game." It's where an unsuspecting person is sucker punched in public, seemingly at random.
It's not a game, but a violent attack, and usually it comes out of nowhere for victims involved.
The "knockout game" is videotaped and highly promoted on social media. Video just surfaced on Facebook showing a man being punched to the ground and then punched again, and it happened in Rochester's Backus street neighborhood.
"I don't think it's a good idea, because you shouldn't be putting your hands on people and you don't know them," said Pondero Jones.
This is the same neighborhood where the 16-year old walks home from school almost everyday.
"It kind of makes me scared because I have to walk past this way," said Jones.
Scared is not the feeling Kevin Holman has after seeing the video.
"I think it's disgusting. I think it's cowards. It's very cowardly," said Holman.
He is the director of the Edgerton Community Center, just down the road.
"The concern is that it is very unfortunate that it happens and I think people need to be aware so they can be aware of their surroundings when walking," said Holman. "I do want to stress that as bad as it is, it has been very safe around here."
"We need to identify a victim before we can proceed with our investigative steps," said Chief James Sheppard of the Rochester Police Department.
Sheppard says the department is actively investigating the video. They are asking the community to help them out.
"It's not so much that we are having a significant problem here in Rochester but at the same time any time we have an event that gets that national attention sometimes we do have people that try to emulate that," said Sheppard.
Sheppard says their hope is to stop any potential problem, before it even starts.