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WDKX.com » Blog » Volume Lowered At Nielsen Audio
Nov 15th 2013 7:49 am
Volume Lowered At Nielsen Audio
by News

It's the inevitable aftereffect of one major company acquiring another one -- corporate downsizing... In the aftermath of Nielsen's recent $1.3 billion acquisition of Arbitron (now Nielsen Audio), RAMP has confirmed that Nielsen performed numerous layoffs yesterday at what was Arbitron's former headquarters in Columbia, MD. While specific numbers of those downsized are not yet known, and Nielsen, not surprisingly, was not willing to volunteer that particular information, one well connected inside source told use, "I've seen a lot of people walking out with manila envelopes."

We reached out to Nielsen for a comment -- shortly thereafter we received this boilerplate corporate statement that read, "As part of the integration of Nielsen Audio, Nielsen is implementing changes across the company to enhance growth and to align our resources to meet and exceed client needs. These changes will improve productivity and innovation for the benefit of our organization, clients and shareholders." And there you have it.