WDKX BannerWDKX BannerWDKX Bannerwdkxwdkx
WDKX.com
103.9 FM WDKX
Rochester, NY
Your #1 Radio for R&B

What's Playing Now
What Played Earlier Today
103.9 WDKX Live
Windows Stream
Mac Stream

REQUEST A SONG!
CLOSE
Request A Song
Song
Artist

* Optional Info *
Your Age
Gender M F
Zip


WDKX
WDKX.com » Blog » Volume Lowered At Nielsen Audio
Nov 15th 2013 7:49 am
Volume Lowered At Nielsen Audio
by News


It's the inevitable aftereffect of one major company acquiring another one -- corporate downsizing... In the aftermath of Nielsen's recent $1.3 billion acquisition of Arbitron (now Nielsen Audio), RAMP has confirmed that Nielsen performed numerous layoffs yesterday at what was Arbitron's former headquarters in Columbia, MD. While specific numbers of those downsized are not yet known, and Nielsen, not surprisingly, was not willing to volunteer that particular information, one well connected inside source told use, "I've seen a lot of people walking out with manila envelopes."

We reached out to Nielsen for a comment -- shortly thereafter we received this boilerplate corporate statement that read, "As part of the integration of Nielsen Audio, Nielsen is implementing changes across the company to enhance growth and to align our resources to meet and exceed client needs. These changes will improve productivity and innovation for the benefit of our organization, clients and shareholders." And there you have it.