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Two major retailers plan to open their stores on Thanksgiving day and stay open all the way through Black Friday.
Kmart announced that they will open at 6:00 a.m. on Thanksgiving Day and stay open for 41 hours straight. Sears also announced that they will be opening their doors at 8:00 p.m. It's a first for both Sears and Kmart and the latest example of holiday creep where stores open earlier and stay open later to lure holiday shoppers.
Kmart has already taken heat from shoppers when it aired its first holiday ad on September 9, a full 105 days before Christmas.
A growing number of stores are joining in the holiday creep. Macy's announced it would open most of its stores on Thanksgiving night this year for the first time in the store's 155 year history.