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A top salesman at Lacoste's flagship New York store has claimed that he was fired for posting a picture of his paycheck on Instagram.
Wade Groom, from Brooklyn, New York, told Gothamist that he was merely 'expressing his frustration' with the expensive cost of living in New York, not with Lacoste in particular, when he shared a zoomed-out image of his pay slip.
'I was making as much as $1,500 a week selling shirts, but I'm not able to give my kids a better life, even if I'm working my butt off,' he told the newspaper, explaining that he made $15 an hour and received a three per cent commission during his three months on the job.
According to documents provided to MailOnline by Mr Groom, he was the top salesman at the store, having sold $39,315 worth of merchandise in his most profitable week on the job.
Still, despite his success as a 'helluva salesman', he found that his wages were not enough to support his ex-wife and four-year-old twins in the expensive city of New York.
Just two weeks after he posted the image of his paycheck, the HR manager at Lacoste informed him that the company was firing him because the photo infringed on their confidentiality agreement.
'I was happy with my job,' he insisted to Gothamist, adding: '[The photo] had nothing to do with how much money I was making.'
A spokesperson for Lacoste did not return requests for a comment.