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WDKX.com » Blog » State Spent More Than $600k To Attract Facebook Fans
Jul 5th 2013 7:49 am
State Spent More Than $600k To Attract Facebook Fans

(CNN) - The State Department has dramatically cut its funding for social media after an inspector general's report found the department spent excessive amounts on advertising for some of its Facebook pages.

"We take the valuable feedback of the (Office of Inspector General) seriously, and we're committed to addressing the recommendations and the concern outlined in this assessment," State Department Spokesperson Jen Psaki said Wednesday in the daily press briefing.

Released in May, the IG report found that the Bureau of International Information Programs spent $630,000 on two advertising campaigns to expand the numbers of fans for four of its Facebook pages-as well as the translated versions of those pages. According to its website, the bureau serves as the department's hub for engaging conversations with foreign audiences, both in person and online.

The IG notes the advertising campaigns were successful in increasing the English Facebook pages from 100,000 fans to more than two million for each page. The foreign language pages also saw an uptick to 450,000 fans from 68,000 over the course of two years.

Read More:http://politicalticker.blogs.cnn.com/2013/07/03/state-spent-more-than-600k-to-attract-facebook-fans/?iref=allsearch

Source:CNN