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Singer Beyonce and her husband Jay-Z have lost their bid to trademark the name of their baby girl Blue Ivy.
The couple welcomed its first child in January and subsequently filed papers to own and protect the rights to its daughter's much-talked about name.
However the pair's request was rejected by a U.S. judge since bosses at a party planning firm in Boston, Massachusetts, Blue Ivy Events, have been operating under the moniker since 2009.
According to MyFoxBoston.com, Beyonce was hoping to launch her own children's line in her daughter's name.