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NBA star LeBron James will crossover into acting and portray himself in "Fantasy Basketball Camp," an upcoming comedy for Universal Pictures.
The story follows five guys from different backgrounds who come to Vegas to live out their fantasy by attending the LeBron James Adult Basketball Camp. While it should be enough that these dreamers get to interact with their hero, the campers drag James into their various life issues, ranging from serious to idiotic.
Brian Grazer, producing for Imagine Entertainment, said the idea to cast James came out of meetings the exec had with the athlete and his partner Maverick Carter; encounters that left Grazer feeling confident the Cleveland Cavaliers standout could make the same easy transition to the screen that Eminem did in his film debut on "8 Mile," which Grazer also produced.
"I initially sought LeBron out because my 8-year-old son, Thomas, and I were just dying to meet him, but I felt that beyond being one of the world's great superstar athletes, here was someone so relaxed and comfortable with himself that he would have the capability to be that way onscreen," Grazer told Variety. "Later, when I watched him host 'Saturday Night Live,' and saw his advertising work, it was clear he can do this."
James will serve as executive producer along with Carter and Imagine's Michael Rosenberg and Kim Roth. Production is scheduled to begin next summer, when James can become a free agent.
James is also the focus of the documentary "More Than a Game," which explores his high school years in Akron, Ohio. Lionsgate is releasing the doc starting with Oct. 2 openings in Los Angeles and New York.


