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T.I. and his company, Grand Hustle Records, have signed on to appear in the new online video game Platinum Life, which allows players to start as an unsigned musician and ultimately reach superstar celebrity status.
Users start with little more than talent and a dream. But the dream is enough - players work their way up, perform tasks for iconic hip-hop stars, do shows at local dive bars and clubs, clawing their way up in the music industry by being around the best and the brightest artists, allowing them to upgrade every aspect of their life.
In Platinum Life, T.I. will guide players in their adventure from struggling musician to successful artist.
"Our online game experience allows top-level artists to share their music, video and lifestyle with their huge fan bases in a personal and innovative way," said Anthony Castoro, co-founder and chief creative officer of Heatwave Interactive. "We feel that T.I.'s music, message and deeply engaged fan base make him ideal as an icon within the game."
T.I. is currently serving one year and one day in prison on felony weapons charges.
