103.9 FM WDKX
Rochester, NY
Your #1 Radio for R&B
On air:
Listen Online
103.9 WDKX Live Stream
REQUEST A SONG!
Request A Song
Ludacris has added another jewel to his business portfolio, courtesy of the founding of his very own Cognac line.
The announcement came at the wine and spirits trade show Vinexpo, being held this week in Bordeaux, France.
The custom line, entitled Conjure, will be a joint venture with Kim Hartmann, owner of the Birkedal Hartmann Cognac brand.
Conjure will be aimed at securing the urban market, something Ludacris plans to expand through behind the scenes planning, and not just surface celebrity endorsement.
"It's not just me attaching my name to it," the Atlanta star told the Agence France-Presse. "Whenever I involve myself in a business, I submerge myself in it."
In January, Ludacris spent a week strategizing with Birkedal Hartmann master blender Philippe Braastad Tiffon.
They tested over 40 different potential brandies for the line.
In the end, a taste was selected that the company deemed favorable to Hip-Hop audiences.
