103.9 FM WDKX
Rochester, NY
Your #1 Radio for R&B
On air:
Listen Online
103.9 WDKX Live Stream
REQUEST A SONG!
Request A Song
Proximo Spirits, Inc. and 1800 Tequila are partnering with rapper Rick Ross and his crew Triple C's to endorse its 1800 Tequila's Select Silver brand, billed as the first and only 100 proof clear tequila on the market.
"Of all the tequilas out there, the 100 proof 1800 Select Silver is the 'big boss' and the only tequila I would put the Rick Ross name behind," said Ross in a statement. "1800 Tequila is a brand I'm really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C's -- 1800 Tequila will be rising to the top with me."
The partnership kicks off this month with a video and photo shoot.
"Rick Ross & Triple C's were an obvious choice for us," said Elwyn Gladstone, Head of Marketing for Proximo. "1800 Select Silver is a serious tequila for the serious tequila drinker. It's making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry."
