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In what Sean "Diddy" Combs has dubbed a "sophisticated celebration," the mogul and his business partner CIROC premium vodka launched an advertising campaign with musical assistance from legend Frank Sinatra.
Combs and CIROC, one of the few worldwide companies that makes its vodka from grapes, kicked off the official �Art of Celebration� ad campaign this week.
The commercials feature Combs hosting a "Rat Pack" styled party at one of Sinatra�s California homes.
Throughout the 15-30 second spots, the revered singer's "Come Fly With Me" plays throughout.
Ever the student of music history, Combs revealed that Sinatra's personal style and class was a positive and integral influence early in his career.
The "Art of Celebration" commercial spot is below:
