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The company has hired reggae's Tami Chynn and Shaggy to appear in its latest advertising campaign along with T-Pain.
The three commercials were filmed in Los Angeles at Universal Studios earlier this year. Chynn and Shaggy have recorded their versions of the funk 1974 classic Kung Fu Fighting by Jamaican Carl Douglas.
Directed by award-winning director Fredrik Bond, the commercial also features comedic actor Verne 'Mini Me' Troyer.
Representative for Pepsi Co. Ellen Healy stated that Pepsi had been looking to create a new spin on the song, Kung Fu Fighting, when the artistes were approached. "We approached many great artistes that had unique music tastes and sounds. We love what Shaggy did to create a new vibe to the old song Kung Fu Fighting, he truly brought in his signature sound so we selected his version of the song too," she said.
Tami Chynn's version of the commercial was placed on Youtube on September 14. The start of the commercial sees the artiste deejaying, as she walks alongside T-Pain. It continues with two men fighting over a can of Pepsi. Shaggy is seen in the commercial wearing a green suit and sitting in a small car.
Healy, however, said that the media, promotional footprint and timing have not yet been determined.
But the television commercial will officially be launched on www.pepsikungfu.com.
