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Soulja Boy will have his own brand of sneakers to go along with the release of his upcoming album for Interscope. The rapper just signed a multi-year sneaker and apparel contract with Dallas-based clothing company Yums Shoes.
According to Billboard.com, the teen rapper will join forces with graffiti artist and designer Tex to design his own signature Yums "Block Star" sneakers and clothing line. The sole of each Yums sneaker will be decorated with graffiti art.
"The Soulja boy exclusive shoe will be released in the fall along with my album," the rapper said in a statement. "The Soulja Boy cartoon will also be released in the fall, so there's three things to look out for."
The "Crank That" rapper will introduce his line at the Magic trade show this fall. He'll also appear in both television and print advertising for his Yums line and create five webisodes that will run across the Yums and Soulja Boy Web sites.
Soulja Boy's sophomore album "iSouljaBoy" is expected to feature contributions from Polow Da Don, Bow Wow and Sean Kingston.
