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Huh?
That has been the reaction from many after watching Kanye West's latest video, for "Flashing Lights," which premiered last week and has been generating plenty of buzz online since.
In the clip, which Spike Jonze co-directed, a sexy temptress drives to the Nevada desert, pulls over her car, drops her fur coat to the ground and sets it on fire. She walks back to her vehicle (in not much clothing), pops the trunk and there, viewers are stunned to find a bound-and-gagged Kanye. The female lead then caresses West's face, reaches for a shovel and, out of view, begins to violently pummel the boastful rapper. The video abruptly cuts to black with only the words "Flashing Lights" written across the screen.
It's not exactly the good life.
There's no dialogue. There's no performance shot. The clip is just shy of three minutes (no, it's not a preview for an extended version coming later). And, according to what West said at a Grammy afterparty, "Every piece of the video is me, what I represent now," he said.
It's the "Sopranos" finale all over again: What does it mean? What happened? Wait, that's it?
