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The 2008 Coca-Cola Roti Festival will take place in New Kingston, Jamaica on Sunday, February 24, 2008.

Carcell Campbell, sponsorship and events coordinator at the WISYNCO Group Ltd, which is title sponsor of the Roti Festival through its Coca-Cola brand, said "we have been partnering with them for the past four years".

He said the company's brands, which also include Ocean Spray, had benefited from the association, hence the decision two years ago to take up title sponsorship.

Although roti is the base, literally and figuratively, the festival will feature a variety of Indian cuisine, Campbell saying that there will be many curry dishes, mango and other items. In addition, there will be Indian dancers and music.