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Whoopi Goldberg, Patti LaBelle and Holly Robinson Peete are among the stars of film, television, music and sports who are participating in Lifetime's "Be My Strength, Be My Support, Be My Bra" on-air, online and print PSA campaign created by breast cancer survivors.
The celebrities share their very personal connections to breast cancer and lend their talents to the network's largest ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.
The campaign also includes a theme song, "My Bra," recorded by singer Mya, whose mother is a breast cancer survivor. The song is featured in various on-air and online elements of the campaign, including its programming centerpiece, the specially-themed Lifetime Original Movie "Matters of Life & Dating," premiering Monday, Oct. 22 at 9 p.m. (ET/PT).
The movie stars Ricki Lake as a single woman living with breast cancer who relies on help from her friends, including co-star Holly Robinson Peete, who returns to the dating scene following her mastectomy.
